With our AMRA programs, we help the fashion industry create transparent, circular and self-governed supply chains. 



We are passionate about making a difference in the lives of the sustainability leaders of the fashion industry.

We fast track the complex sustainability projects in your supply chain through a dedicated coaching program. This is ideal for any complex project that is either a bit stuck or is taking too long to implement.

By simplifying complexity through experience, best practice and weekly tasks, we expedite your process.

We coach executives, project managers and other leaders within sustainability.

Read more about our coaching services by clicking the link below. 


Helping suppliers improve their sustainability performance is at the core of our mission. Without responsible, innovative and self-governed suppliers we will never see the improved supply chain that we need in the fashion industry. 


Our Self-Governed program for suppliers and manufacturers empowers you (the supplier) to take ownership of the sustainability agenda and puts you in the driving seat of how, when and what. This will strengthen your sustainability performance and ultimately enable you to choose between buyers.  


We are excited to tell you more. 

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We support brands getting started when creating transparent and circular supply chains. 

A transparent supply chain is a supply chain we can see, it means that all steps of the production are visible to us and that we are able to influence the full supply chain of a product's life cycle. 

A circular supply chain means that we view the waste that is generated in the supply chain as a resource. It requires that all the waste, including unsold garments, shoes, fabrics and scrap waste from the factory floor, is handled in a circular way. 

Contact us to learn more about how we can help you!


AMRA was founded by Anna Rönngard, a Swede living and working in Hong Kong at the time. After many years in the apparel and footwear sector, Anna had a vision of creating a responsible garment supply chain by empowering all of the players in the industry to become leaders.

Central to this vision is her belief in empowering the stakeholders through true partnership and creating incentives for everyone throughout the entire supply chain to ensure that all are dedicated to integrating meaningful and effective sustainability practices into their businesses. 

Anna has worked for large fashion corporations such as the H&M Group and has extensive knowledge and understanding of the industry ranging from the factory floors, to creating multi brand industry initiatives, to internal strategy solutions and executions.

Interested to find out more?

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Our Sustainable Supply Chain Accelerator will take you from being unable to implement improvement programs in your supply chain due to lack of resources, priority or time, to successfully create a long lasting, positive impact in your supply chain, regardless of the size of team, the maturity of your suppliers or clarity of your management. 

It is especially designed for sustainability leaders working for fashion companies with an ambition to actively create meaningful change in their supply chain. 


Before enrolling in the course we want the participants to have idea of the change they want to drive. It can be anything from creating a transparent supply chain, circular handling of production waste, increase female representation to improve dying techniques or renewable sources at the factories.


The rest is handled by the program, from the start to the end.    


The course can be taken through one-on-one coaching over 6 months. Then we meet once every other week and in-between you will get tasks to do in order to move your project forward. 

The course can also be taken through our online tool which, besides giving you access to the same method as used during the one-on-one course, also gives you access to a private community of like minded professionals. If you choose this option, you can run through the program at the speed that suits you. 


  • Creating a visible and traceable supply chain

  • Setting up a circular management of production waste (in China) 

  • Develop and implement a supplier evaluation system  

  • Improving sustainability and compliance performance in factories

  • Setting and executing on supply chain sustainability strategies  

Image by Terri Bleeker


In order for the sustainability performance of the fashion industry to improve, the future must be about empowering and rewarding the good manufacturers, rather than fuelling unsustainable practices by neglecting that very parameter during sourcing and order placement. It must be about building partnerships where we share a common agenda, when both sides take responsibility and neither is made a victim.

That is why we believe 3 crucial parts needs to be in place in order to achieve a Self-Governed supply chain.  







An Evaluation of mindset and potential is the first step. Not every supplier and brand will be able to achieve this. The mindset and willingness is a fundamental requirement.

The Supplier Performance needs to be the performance of a leader. A leader who is not only concern about their own facility, but is also concerned about the sustainability performance and development of their own supply chain.  

Finally, Intentional Sourcing from the brands is a prerequisite for this to work. For this to work there needs to be internal systems established at the brand to reward and recognise suppliers that will bring the industry forward. 

And that is why the Self Governed supply chain is the most impactful way forward for our industry.