Measure positive impact???

Do you know how to measure the impact of your sustainability initiatives?

Here are 3 tips:

💥 Start with differentiating between input, output and impact. These are 3 different things, which are all interesting to capture, but be clear with what is what.

💥💥 Always start with a baseline and make sure you pick indicators from well known sources, so you do not end up duplicating any work.

💥💥💥 In communication, compare yourself with yourself. There is no need to claim that your product is "biodegradable" or "waterless" or "zero chemicals". Compare your improvements this year with your results last year, or this products compared to other products in your range.

I hope this helps!