Apr 26, 2022
4 reasons you are not gaining traction and commitment to sustainability in your organisation.
(and how to fix them)
🤔 COMPLEXITY.
You have not managed to simplified so that people understand the complex topic of sustainability.
💡 To simplify, always start with painting the big picture. How is it all connected? Then dive into the details.
🤔 UNRELATABLE.
You have not managed to relate sustainability to their daily struggles.
💡 To make it relatable, interview your colleagues, what are they struggling with and what is holding them back? Then create your messaging around that.
🤔 NO URGENCY.
You have not managed to create a sense of urgency around sustainability.
💡 To create urgency, connect your survival and future as a company to the outcome of the sustainability strategy.
🤔 UNCLARITY.
You have not managed to clearly articulate to them what you need from them.
💡To create clarity, end every meeting and presentation with a clear ask or call to action.
Done right you’ll soon start experiencing another kind of action from your colleagues.
Which of these stands out most for you?