4 reasons you are not gaining traction and commitment to sustainability in your organisation.
(and how to fix them)
You have not managed to simplified so that people understand the complex topic of sustainability.
💡 To simplify, always start with painting the big picture. How is it all connected? Then dive into the details.
You have not managed to relate sustainability to their daily struggles.
💡 To make it relatable, interview your colleagues, what are they struggling with and what is holding them back? Then create your messaging around that.
🤔 NO URGENCY.
You have not managed to create a sense of urgency around sustainability.
💡 To create urgency, connect your survival and future as a company to the outcome of the sustainability strategy.
You have not managed to clearly articulate to them what you need from them.
💡To create clarity, end every meeting and presentation with a clear ask or call to action.
Done right you’ll soon start experiencing another kind of action from your colleagues.
Which of these stands out most for you?