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Connect the sustainability goal to the business goals

Have you ever sensed that your middle management is torn in the question of sustainability?

They are willing, and they get why they need to do it, but… nothing happens.

Have you experienced that? I know I have.

There are 3 things to think about if you are in a situation like that. To me, number 2 is the most crucial.

1. Make it personal, connect your goals with their personal ideals

2. Align the sustainability goals with their operational goals

3. Show them that you can help and support

Which of the 3 do you think is most impactful?


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