A week after the Better Cotton conference I have finally summarised my notes.
Here are my main 3 points of interest!
🔥 Traceability - We can expect better cotton to move away from the mass balance system and become more segregated in just a few years, which is very exciting.
💰 Farmers livelihood - unless the farmers earn a living income, we cannot have better cotton. With more traceability, brands can now start setting goals to address poverty among farmers.
🗣️ Meet up - I very much enjoyed meeting people and colleagues from the industry again and I realised how much value it brings to actually see people face to face. Looking forward to the next occasion.
Do you want the full summary?