A week after the Better Cotton conference I have finally summarised my notes.
Here are my main 3 points of interest!
🔥 Traceability - We can expect better cotton to move away from the mass balance system and become more segregated in just a few years, which is very exciting.
💰 Farmers livelihood - unless the farmers earn a living income, we cannot have better cotton. With more traceability, brands can now start setting goals to address poverty among farmers.
🗣️ Meet up - I very much enjoyed meeting people and colleagues from the industry again and I realised how much value it brings to actually see people face to face. Looking forward to the next occasion.
Do you want the full summary?
Comment "summary" in the field and I will share it with you.